New Product Introduction
New product introduction sustains the future of an organization. Understanding the requirements of a rapidly evolving global marketplace, embracing global collaboration and shielding from global competition critically directs your resources where most value can be added. Virtually no company survives with a single product offering, hence the need for product portfolio management. At the same time, the majority of products produced fail to meet their market projections. "Trial and error" is one approach. Alternatively, enabling methodology and technology minimize false starts and failed product launches, and improve efficiency of your organization throughout the product life cycle as discussed under the sections on PLM and Product Portfolio Management. TransR's resources can help effect change in your New Product Introduction (NPI) process by establishing a repeatable and continually improving process.